Tropic of C — Eco Swimwear & Campaign Hero
Sustainable swim brand with immersive campaign hero, seasonal drops, and wishlist-driven PDPs.
tropicofc.com
What we needed to solve.
- Tropic of C required cinematic imagery to showcase eco-fabric textures without slowing down mobile devices.
- High-demand limited drops led to quick size sellouts; shoppers needed a way to save and track item restocks.
- Standard navigation felt disconnected from campaign editorial stories.
How it was built.
Cinematic Media Sections
Engineered ultra-optimized background media headers with lazy video streaming and webp image srcsets.
Integrated Customer Wishlist
Built a fast, client-side wishlist system allowing users to save swimsuit styles across devices without account friction.
Drop Countdown Modules
Created dynamic timer modules for limited-edition swimwear collection drops.
The toolkit.
What's live.
The outcome.
Customers actively saved sold-out sizes for restock alerts.
High-resolution media galleries drove confidence in swimsuit fit.
Silky smooth scrolling experience across all iOS/Android devices.
Built a visually captivating digital flagship for Tropic of C that reflects their eco-luxury brand positioning and drives high drop engagement.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
More case studies.
AI Product Recommendations for Global Brands
Works with global big brands — AI-powered discovery across GUESS, rag & bone, Beach Riot, Bombshell, and Miss Me.
GUESS Australia — AI Recommendations & Merchandising
AI-powered PDP rails, cart drawer cross-sells, and complete-the-look bundles for GUESS Australia.
rag & bone Australia — AI Search & Merchandising
AI-ranked search suggestions, related-product rails, and editorial merchandising for rag & bone.
Let's build your next Shopify success story.
Available for new Shopify Plus, theme, and custom app projects. Replies within 24 hours.