rag & bone Australia — AI Search & Merchandising
AI-ranked search suggestions, related-product rails, and editorial merchandising for rag & bone.
rag-bone.com.au
What we needed to solve.
- Shoppers using search were 3x more likely to convert but standard site search failed on complex denim fit terms.
- High bounce rates occurred when shoppers received empty search result pages.
- Product collection pages required manual sorting, consuming hours of weekly merchandising effort.
How it was built.
Predictive Search UI Component
Constructed a custom web component overlay that fetches live AI suggestions, category shortcuts, and product previews on keyup.
Smart Fallbacks & Synonyms
Mapped denim fit jargon (e.g., 'Fit 2', 'Cate', 'Miramar') into structured search aliases and AI ranking rules.
Automated Merchandising Rails
Built dynamic product carousels that re-order items based on trending popularity and stock availability.
The toolkit.
What's live.
The outcome.
Shoppers using predictive search converted at significantly higher rates.
Synonym mapping drastically reduced dead-end searches.
Instant visual search previews led directly to PDP views.
rag & bone Australia gained a modern, intelligent search and discovery flow that guides high-intent shoppers straight to purchase.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
More case studies.
AI Product Recommendations for Global Brands
Works with global big brands — AI-powered discovery across GUESS, rag & bone, Beach Riot, Bombshell, and Miss Me.
GUESS Australia — AI Recommendations & Merchandising
AI-powered PDP rails, cart drawer cross-sells, and complete-the-look bundles for GUESS Australia.
Beach Riot — Personalized PDP & Cart Upsell
Personalized PDP recommendations and upsell cart drawer on Shopify Plus for Beach Riot.
Let's build your next Shopify success story.
Available for new Shopify Plus, theme, and custom app projects. Replies within 24 hours.