GUESS Australia — AI Recommendations & Merchandising
AI-powered PDP rails, cart drawer cross-sells, and complete-the-look bundles for GUESS Australia.
guess.com.au
What we needed to solve.
- GUESS Australia needed to deliver algorithmic product recommendations without clashing with strictly regulated global brand styling.
- Cart abandonment was higher on single-item sessions due to lack of immediate outfit recommendations.
- Third-party recommendation scripts were threatening site performance and Core Web Vitals.
How it was built.
Custom Liquid + Swiper Rails
Built lightweight, highly styled Liquid recommendation sections powered by custom JS controllers that fetch real-time recommendations without layout shift.
Metafield Product Graph
Structured colorways, outfit sets, and styling tags in Shopify Metafields to ensure AI models respected seasonal collection boundaries.
Cart Drawer Upsell Sync
Integrated dynamic one-click add-to-cart recommendation tiles inside the AJAX sliding cart drawer.
The toolkit.
What's live.
The outcome.
Generated directly through the dynamic cart upsell drawer.
Driven by multi-item complete-the-look outfit purchases.
Zero regression on mobile Lighthouse speed metrics.
Delivered an elegant, high-converting AI recommendation engine for GUESS Australia that honors brand guidelines while measurably lifting cart size.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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