RTA — Luxury Denim & Ready-to-Wear
End-to-end Shopify theme built from Figma — video hero, editorial IA, and conversion-tuned PDPs for a global luxury brand.
rta.com
What we needed to solve.
- RTA needed a dark, moody, luxury aesthetic with full-bleed video heroes without degrading mobile load performance.
- Product pages required editorial layout flexibility for high-concept luxury drops.
- The client requested bespoke size selector modals and lookbook purchase capabilities.
How it was built.
Pixel-Perfect Figma Conversion
Translated multi-breakpoint Figma design files into clean, modular Liquid templates using BEM CSS structure and CSS custom properties.
Adaptive Video Streaming
Implemented auto-playing HTML5 background video sections with lazy loading and low-bandwidth poster image fallbacks.
Lookbook Shopping Engine
Built an interactive lookbook template allowing users to shop complete runway looks directly from editorial imagery.
The toolkit.
What's live.
The outcome.
Exact visual translation of designer specifications across desktop and mobile.
Shoppers engaged longer with interactive luxury image galleries.
Fast media load times despite heavy video and high-res image content.
Shipped a stunning luxury e-commerce platform for RTA that matches their high-fashion runway brand identity with ultra-fast Shopify performance.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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Let's build your next Shopify success story.
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