Nation LTD — Multi-Region LA Fashion
Editorial LA fashion theme with multi-currency, (Renew) resale program, and clean New Arrivals split-hero.
nation.la
What we needed to solve.
- International customers faced currency conversion confusion at checkout.
- The client wanted to showcase seasonal campaign photography alongside direct product shopping CTAs.
- Garment circularity initiatives needed clear positioning across product pages.
How it was built.
Shopify Markets Currency Sync
Configured automatic IP-based geolocation and currency switching powered by Shopify Markets.
Split-Screen Editorial Banners
Built customizable split-hero Liquid sections pairing high-res lifestyle photography with interactive collection links.
Nation Renew Resale Portal
Integrated trade-in widget blocks and resale badges directly into product page details.
The toolkit.
What's live.
The outcome.
Drastic increase in cross-border conversions following local currency rollout.
Split-hero banners led shoppers directly into key seasonal drops.
Seamless localization across North America, Europe, and Australia.
Elevated Nation LTD into a global fashion brand with seamless cross-border shopping and sustainable resale programs.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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