Christy Dawn — Sustainable Fashion & Resale
Storytelling-first theme with pre-loved resale flow, dress-of-the-season hero, and rich collection storytelling.
christydawn.com
What we needed to solve.
- Christy Dawn needed to communicate their regenerative farming story without distracting from product buy buttons.
- The brand required a seamless portal for customers to trade in and purchase pre-loved vintage Christy Dawn dresses.
- High image resolution requirements for dress textures risked slow page load speeds.
How it was built.
Storytelling Media Blocks
Created modular Liquid sections for soil-to-closet farm stories, embedded seamlessly into collection grids and PDP accordions.
Pre-Loved Resale Hub
Engineered custom collection templates and product tag filters dedicated to authenticated second-hand garments.
Next-Gen Image Pipeline
Implemented AVIF/WebP image formatting with dynamic srcsets based on device screen density.
The toolkit.
What's live.
The outcome.
Expanded trade-in volume and circular product sales.
Visitors reading sustainability blocks had higher retention.
Fast loading despite image-intensive editorial layouts.
Delivered an authentic, high-converting digital home for Christy Dawn that seamlessly blends climate-positive storytelling with modern e-commerce.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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Let's build your next Shopify success story.
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