Baby Gold — Fine Jewelry Custom Personalization
14k solid gold storefront with a custom personalization builder, complex variant logic, and Gift Guides IA.
babygold.com
What we needed to solve.
- Fine jewelry items required complex customization logic (gold karat, chain length, birthstone selection, engraved lettering) exceeding standard variant limits.
- Custom chain lengths dynamically altered pricing, requiring real-time cart recalculations.
- Shoppers buying high-ticket solid gold pieces demanded trust signals and video proof of quality.
How it was built.
Dynamic PDP Customizer
Engineered a custom JS product configurator that manages gold type, chain length, charm additions, and live engraving previews.
Real-Time Price Calculator
Linked custom metafield pricing tables to dynamically update total item price based on metal weight and chain options.
Trust-Focused Information Architecture
Embedded lifetime warranty badges, certified 14k gold stamps, and video reviews directly next to the add-to-cart call to action.
The toolkit.
What's live.
The outcome.
Substantial growth in personalized initial and birthstone necklace revenue.
Enhanced PDP trust badges and live previews boosted purchase confidence.
Dynamic price matrix eliminated manual order adjustment refunds.
Baby Gold established itself as a premier online fine jewelry destination with an intuitive, flexible product customization engine.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
More case studies.
AI Product Recommendations for Global Brands
Works with global big brands — AI-powered discovery across GUESS, rag & bone, Beach Riot, Bombshell, and Miss Me.
GUESS Australia — AI Recommendations & Merchandising
AI-powered PDP rails, cart drawer cross-sells, and complete-the-look bundles for GUESS Australia.
rag & bone Australia — AI Search & Merchandising
AI-ranked search suggestions, related-product rails, and editorial merchandising for rag & bone.
Let's build your next Shopify success story.
Available for new Shopify Plus, theme, and custom app projects. Replies within 24 hours.