Back to work
AI Commerce

Miss Me — AI Cross-Sell & Recently Viewed

Recently viewed, AI cross-sell carousels, and metafield-driven merchandising signals for Miss Me.

missme.comMiss Me — AI Cross-Sell & Recently Viewed — Miss Me
Client
Miss Me
Industry
Denim & Western Lifestyle
Role
Shopify Developer
Duration
4 weeks
+22%
Repeat View Conversion
+17%
PDP CTR
Persistent
Cross-Session
100%
Native Liquid
The Challenge

What we needed to solve.

  • Miss Me's extensive denim catalog with intricate pocket embellishments made it hard for shoppers to navigate back to previously viewed styles.
  • Cross-sell widgets showed irrelevant products that didn't match the customer's preferred fit profile.
  • Session data lost on mobile browser tab switches reduced conversion retention.
The Approach

How it was built.

01

Persistent LocalStorage Engine

Built an encrypted client-side history tracker that saves recently viewed products, fit preferences, and sizes across sessions.

02

Fit & Embellishment Filter

Utilized Metafield tags to feed style similarity vectors into the recommendation engine.

03

Dynamic Product Badging

Added real-time inventory and popularity badges inside cross-sell carousels to create urgency.

Tech Stack

The toolkit.

Storage & State
Browser LocalStorageSessionStorage APIVanilla JS State Manager
Shopify
Liquid TemplatesMetafields APIAJAX Section Rendering
Styling
Custom CSS AnimationsResponsive Swiper Rails
Features Shipped

What's live.

Cross-session persistent 'Recently Viewed Products' bar
Fit-matching AI recommendation carousels on PDPs
Dynamic inventory status badges ('Only 2 left in your size!')
Slide-out cart drawer cross-sell with quick size picker
Seamless integration with Shopify Theme Editor
Results

The outcome.

+22%
Return view conversion

Shoppers returning to recently viewed items converted at a 22% higher rate.

+17%
PDP click-through rate

Increased engagement with AI cross-sell recommendations.

100%
Data privacy compliance

Client-side tracking operated with full privacy regulation compliance.

In summary

Miss Me empowered denim shoppers to easily rediscover their favorite jeans and match them with complementary tops and accessories.

Capabilities

Core Shopify competencies.

Build & Theme
  • From-scratch full theme development
  • Figma → Shopify (pixel-accurate)
  • Liquid, HTML, CSS, JavaScript
  • GraphQL Admin & Storefront API
  • AJAX Cart & Storefront AJAX API
Growth & Optimization
  • Upsell & cross-sell integration
  • App integration & configuration
  • Marketing campaign pages
  • Speed & Core Web Vitals optimization
  • Accessibility (WCAG AA)
  • Google Analytics 4 (GA4) setup
Migration & Data
  • WordPress / WooCommerce → Shopify
  • Product, customer & order data import
  • URL mapping & 301 redirects
  • SEO parity & metadata migration
Process

A clear path from brief to revenue.

01

Discovery

Understanding goals, audience, and constraints.

02

Strategy

Conversion plan, IA, and technical approach.

03

Design

Pixel-perfect interfaces aligned to brand.

04

Development

Clean, scalable Shopify implementation.

05

Optimization

Performance, SEO, A11y, and CRO.

06

Launch

QA, deploy, monitor, and iterate.

Testimonials

Verified Upwork reviews.

6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗

Contact

Let's build your next Shopify success story.

Available for new Shopify Plus, theme, and custom app projects. Replies within 24 hours.