Storefront build & retention automation
Goldee Bee
Full-stack Shopify build from design concepts to a working storefront, plus Okendo and Omnisend automation for reviews and loyalty.
- Context
- Client project
- Discipline
- Theme Engineering · Integrations
- Core tech
- Liquid · JavaScript · Okendo · Omnisend

What I worked on
- Storefront implementation and third-party retention automation.
The challenge
Beyond building the storefront, review requests and loyalty communication had to fire at the right point after a purchase rather than immediately.
Implementation
- 01Storefront built from Figma/design concepts through to a fully functional Shopify theme.
- 02Okendo and Omnisend integrated for reviews and email automation.
- 03Review flow: purchase → delivery → 30-day wait → Omnisend review request.
- 04Loyalty flows for programme communication, points availability and points redemption.
- 05Custom email templates authored in Omnisend and tested successfully.
Engineering details
- Design concept → production theme
- Delayed post-delivery review requests
- Loyalty points lifecycle emails
Technology
- Liquid
- JavaScript
- Okendo
- Omnisend
- Email automation