Goldee Bee — Clean Tanning & Skincare
Beauty storefront with loyalty, subscription hooks, and press bar — tuned for mobile speed and repeat purchase.
goldeebee.com
What we needed to solve.
- Goldee Bee needed to transition one-off tanning product buyers into high-LTV monthly subscribers.
- The mobile PDP suffered from long scroll distance before reaching the add-to-cart button.
- Social proof and press features were buried at the bottom of the old homepage.
How it was built.
Subscribe & Save Widget
Built an intuitive subscription toggle widget on the PDP with instant savings calculation and frequency selection.
Mobile Sticky Buy Bar
Designed a lightweight sticky bottom bar for mobile devices containing swatch selection, quantity, and one-tap purchase.
Social Proof & Press Carousel
Placed interactive press badges (Vogue, Cosmopolitan) and customer review stars directly under product titles.
The toolkit.
What's live.
The outcome.
Significant increase in monthly recurring revenue (MRR).
Driven by sticky cart bar and simplified mobile checkout.
Top-tier speed metrics on Google PageSpeed Insights.
Goldee Bee achieved rapid subscription growth and elevated brand authority through an optimized, mobile-first beauty storefront.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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