Fat Burners Only — WooCommerce to Shopify Migration
Migrated a high-traffic WooCommerce supplements store to Shopify — full data import, URL preservation, SEO parity, and GA4 setup.
fatburnersonly.com.au
What we needed to solve.
- WooCommerce database bloat caused slow page speeds and frequent checkout server crashes during sales.
- Preserving ten years of organic Google SEO rankings across thousands of legacy URLs was mandatory.
- Decades of customer account records, order histories, and complex product bundle rules needed error-free migration.
How it was built.
Complete Data Import Pipeline
Wrote custom Python migration scripts to parse, sanitize, and import customer accounts, historical orders, and product catalogs via Shopify Matrixify and GraphQL Admin API.
301 Redirect Mapping Matrix
Mapped all 5,000+ legacy WordPress URLs to new Shopify URL structures with automated 301 redirect validation scripts.
GA4 & Data Layer Setup
Implemented comprehensive Google Analytics 4 tracking via Shopify Customer Events API for accurate attribution.
The toolkit.
What's live.
The outcome.
Zero organic traffic loss during or after platform migration.
Page load speeds improved dramatically compared to legacy WooCommerce.
Existing customers migrated smoothly with password reset invites.
Fat Burners Only unlocked enterprise reliability and faster page load speeds on Shopify Plus without losing a single organic Google search ranking.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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Let's build your next Shopify success story.
Available for new Shopify Plus, theme, and custom app projects. Replies within 24 hours.