Beach Riot — Personalized PDP & Cart Upsell
Personalized PDP recommendations and upsell cart drawer on Shopify Plus for Beach Riot.
beachriot.com
What we needed to solve.
- Swimwear items are frequently bought as matching sets (top + bottom); customers often left after adding only one item.
- Standard theme cart drawer lacked visual flair and upsell opportunities.
- Mobile shoppers required ultra-fast touch interactions without lag.
How it was built.
Matching Set Quick-Add
Engineered a specialized 'Complete The Set' component directly on swimwear PDPs and inside the cart drawer.
Gamified Free Shipping Bar
Built a dynamic progress bar inside the slide-out cart that prompts users with recommended add-ons to unlock free shipping.
Ultra-Light Mobile Hydration
Utilized native browser web components and deferred execution so touch interactions stayed silky smooth at 60fps.
The toolkit.
What's live.
The outcome.
Percentage of orders containing at least one recommended cart add-on.
Driven by matching bikini top + bottom complete bundle purchases.
Flawless mobile user experience maintained post-launch.
Beach Riot transformed its cart into a major revenue-driving engine, making it seamless for customers to buy complete matching sets.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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Let's build your next Shopify success story.
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